Digital Performance

In a crowded digital space, simply being seen is no longer the goal. It's about strategic impact.

Welcome to my digital performance hub, where every click counts and visibility translates into value. This section showcases how I optimize digital channels, from strategic SEO and impactful paid search campaigns to compelling social and earned media initiatives. Explore projects that demonstrate my ability to drive traffic, enhance engagement, and deliver measurable return on investment in the digital landscape.

Deloitte Paid Search Award 2023

Milestone Project at Deloitte:

Spend Analysis for Paid Search Campaigns

This recognition honored my strategic redesign of PPC keywords and metadata strategies across a total of 15 high-value A&A landing pages, optimizing monthly budgets of approximately $20K and ensuring direct alignment with go-to-market goals. Beyond performance uplift, I helped train the team by developing a comprehensive SOP on paid search metrics while also presenting key insights to over 40 professionals.