Skip to content

Portfolio images (4)The true sign of intelligence is not knowledge but imagination.

— Albert Einstein

It's precisely this imagination, fueled by insight, that drives my creative approach. For me, creativity isn't just about aesthetics; it's about connecting ideas, solving problems, and crafting narratives that truly resonate. 

PR - SIBM

Crafting the Campus Story

As the Head of Public Relations & Web Committee for SIBM-Hyderabad, I didn't just manage communications, I brewed them. I was the creative force behind a 15+ student-driven team, bringing the university's vibrant spirit to life across all digital touchpoints.

My Impact & Innovations:

  • Unified Brand Voice: Proposed and won the initiative to standardize university branding content across 10+ student-led handles
  • Strategic Guidelines: Developed the branding guideline SOP with faculty, ensuring consistent professional presence
  • Digital Pivot: Built a website from scratch for our first virtual international conference during the pandemic, ensuring seamless online engagement
  • Content & Campaigns: Led a 15+ student team to craft eye-catching posters, impactful brochures, and engaging social content (Instagram, Facebook, LinkedIn)
  • Audience Engagement: Translated guest interviews into compelling narratives, tracked social growth, and maintained transparent communications with prospective students



 

Design that Articulates

Project Spotlight:
The Fearless Finder: Innovating for Trader Joe's Shoppers

  • Identifying a Crucial Unmet Need: Through in-depth consumer research (surveys & Reddit analysis), I discovered Trader Joe's shoppers were frustrated by the lack of online inventory visibility for seasonal or must-have items
  • Introducing "The Fearless Finder": A hypothetical mobile app and website for real-time inventory checking
  • Designing a Branded Solution: This online inventory checker is blended with Trader Joe's whimsical "Fearless Flyer" branding, extending the in-store "treasure hunt" concepts into an experience on the online realm

Disclaimer: This project, "Unpacking the Unmet Digital Needs of Trader Joe's Shoppers," was developed as a hypothetical academic exercise for a Marketing Research and Analytics course at UMass Amherst. It is not affiliated with, endorsed by, or commissioned by Trader Joe's or any of its subsidiaries. All research and proposed solutions are for demonstration purposes only.


 

unnamed (4)
unnamed (3)
unnamed
unnamed (2)
unnamed (1)

Clarity from Complexity

What makes a graph truly different?
It's the story it tells, and it certainly is more than just data points.

That's where I come in. I design insightful data visualizations that transform complex information into compelling, easy-to-digest visual stories, empowering smarter decisions.